Important News

June 2011 - In a move that makes perfect strategic sense, Tom Mann has joined Love and Company as Vice President of Strategic Marketing Services. Tom brings his 20+ years of mature market experience to a talented team that has specialized in the boomer and senior market for the last 30 years. If you are trying to reach Tom or any other former TR Mann Consulting teammates, visit us here.


Welcome to TR Mann Consulting
Selling to boomers or seniors? TR Mann Consulting is a full-service marketing and advertising agency that specializes in selling to the mature market. Our clients include real estate developers (condos, active adult retirement communities, CCRCs, Assisted Living, and Skilled Nursing homes), magazine publishers, the travel industry, health care providers, and companies that sell consumer goods or services to the senior marketplace.

Our team provides ideas, tools, and training that assist our clients in building strong brands and profits.

Our areas of expertise include:

Brand and Market Strategy
graphical bulletCompetitive analysis
graphical bulletMarket research and segmentation analysis
graphical bulletMarketing partnership development

Marketing Communications
graphical bulletAdvertising
graphical bulletBrand development and positioning
graphical bulletMedia/Public Relations
graphical bulletPoint of Purchase/Store Design

graphical bulletCustom, cost-efficient, 8-page newspaper/direct mail

Sales Training
graphical bulletCreating the perfect inbound and outbound sales call
graphical bulletCreating a buyer's mindset

graphical bulletUnderstanding the principals of influence (human behavior)

graphical bulletTracking and motivating your sales team

Product Innovation
graphical bulletRepositioning
graphical bulletProduct brainstorming

Customer Relationship Management
graphical bulletAppreciation programs
graphical bulletLoyalty programs
graphical bulletEvents

For a more detailed list of capabilities, click here.


Visit the TR Mann Consulting's blog: Mature Market Experts


Free Marketing and Sales Audit for Your Retirement Community, Assisted Living, or Skilled Care Facility - click here or call today to ask about our free marketing and sales audit for your senior housing community, 410-292-4333.


Twitter link to TR Mann

T. Rowe Price Presentation. View Tom Mann's presentation.

Google search

Looking for care for a loved one? Find information on nursing homes and assisted living at


The TR Mann Consulting team also works on US government jobs and is happy to partner with other firms looking for a competitive bidding advantage.

NAICS: 541810, 541613, 541820, 541430, 541910, 541860, 541850, 511120, 541890, 711510, 541870, 541611, 541840

CAGE #: 53RA953    D-U-N-S#: 826879772

Minority Business MDOT Certification No.: 09-181

SBE Certification No: SB10-4918



In The News

TR Mann Consulting's client, Super Noggin, continues to garner rave reviews

This amazing, not-for-profit, brain fitness lifestyle program designed for boomers and seniors continues to gather new business (retirement communities, senior centers, and fitness centers) and press headlines. Philadelphia Channel 69, Selling to Seniors and NWAonline are just a few of the publications giving Super Noggin some ink.

The Journal On Active Aging Publishes Tom Mann's Article on Becoming A "Wellness Sherpa"

In addition to having been named to the International Council on Active Aging's (ICAA) Visionary Board, Tom Mann of TR Mann Consulting recently had his article on becoming a "Wellness Sherpa" published.

Leading Senior Experts Consortium Continues to Grow Despite Downturn in Economy

The most eclectic “Mature Market” marketing firm in the country? TR Mann Consulting includes a geriatrician, an architect, an economist, a Hispanic market expert, media buyers, and internet and marketing professionals. And they're all mature market experts! Here’s a press release about our newest additions.

TR Mann Consulting Client CONDUCTORCISE In the News
An incredible fusion between exercise and music, CONDUCTORCISE is the talk of the town. Blogs Changing Aging, 50+ Digital, Aging in Place Technology Watch and are just a few of the blogs chatting about Maestro David Dworkin.

Marketing to Baby Boomers and the Mature Market: Avoiding the Herd Mentality

Tom Mann of TR Mann Consulting talks about how marketing to boomers, seniors, and the mature market is different than marketing to the public in general.

GRAND TV Interview At 2008 AARP Conference

Jack Levine of GRAND TV interviews Tom Mann of TR Mann Consulting about boomers, seniors, the mature market and the impact of grandparents.

Selling To Seniors

TR Mann Consulting introduces an online network for 50+ industry experts. Topics Mature Market Experts cover includes:boomers, seniors, retirement communities, health care, assisted living, nursing care, aging trends, media, finances, consumer goods, the 62+ market, and much, much more.
Why Does So Much Marketing to Seniors Stink? And Other Questions With Tom Mann.
Former Erickson Retirement Communities executive forms new venture, lands GRAND Magazine an exciting new magazine and website written for today's active grandparents!

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