TR Mann Consulting is a full-service marketing and advertising agency that specializes in selling to boomers, seniors, and the mature market. Our clients include real estate developers, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace.

Our team provides ideas that assist our clients in building strong brands and profits.

Our areas of expertise include:

Brand and Market Strategy
Competitive analysis
Market research and segmentation analysis
Marketing partnership development

Marketing Communications
Advertising
Brand development and positioning
Media Relations
Point of Purchase/Store Design

Product Innovation
Repositioning
Product brainstorming

Customer Relationship Management
Appreciation programs
Loyalty programs
Events

For a more detailed list of capabilities, click here.

 

Visit our blog: Mature Market Experts

 

 

WWW www.trmann.com

 

The Journal On Active Aging Publishes Tom Mann's Article on Becoming A "Wellness Sherpa"

In addition to having been named to the International Council on Active Aging's (ICAA) Visionary Board, Tom Mann of TR Mann Consulting recently had his article on becoming a "Wellness Sherpa" published.

Leading Senior Experts Consortium Continues to Grow Despite Downturn in Economy

The most eclectic “Mature Market” marketing firm in the country? TR Mann Consulting includes a geriatrician, an architect, an economist, a Hispanic market expert, media buyers, and internet and marketing professionals. And they're all mature market experts! Here’s a press release about our newest additions.

TR Mann Consulting Client CONDUCTORCISE In the News
An incredible fusion between exercise and music, CONDUCTORCISE is the talk of the town. Blogs Changing Aging, 50+ Digital, Aging in Place Technology Watch and RetirementRevised.com are just a few of the blogs chatting about Maestro David Dworkin.

Marketing to Baby Boomers and the Mature Market: Avoiding the Herd Mentality

Tom Mann of TR Mann Consulting talks about how marketing to boomers, seniors, and the mature market is different than marketing to the public in general.

GRAND TV Interview At 2008 AARP Conference

Jack Levine of GRAND TV interviews Tom Mann of TR Mann Consulting about boomers, seniors, the mature market and the impact of grandparents.

Selling To Seniors

TR Mann Consulting introduces an online network for 50+ industry experts. Topics Mature Market Experts cover includes:boomers, seniors, retirement communities, health care, assisted living, nursing care, aging trends, media, finances, consumer goods, the 62+ market, and much, much more.

Ecumen.org
Why Does So Much Marketing to Seniors Stink? And Other Questions With Tom Mann.

seniorlivingindustry.com
Former Erickson Retirement Communities executive forms new venture, lands GRAND Magazine an exciting new magazine and website written for today's active grandparents!

Maryland Senate Task Force report
The Dynamics of Elderly Retiree
Migration into and out of Maryland - where Maryland's seniors are moving.