We have a plan
For increasing
Your Occupancy …

There’s a big difference between creating “pretty” ads and creating traffic
Our guess is that when you first hired your marketing team, you weren’t looking for a slick campaign or the chance to win an advertising award. You were probably looking for just one thing … sales!

For the last twenty years, our team has been focused on just that. In fact, we’ve delivered a sales pace four times faster than the industry average. We’ve helped tiny start-ups develop into national players and we’ve helped national players react to market conditions with the nimbleness of a tiny startup.

Mapping your course to success
Most journeys are easier if you’ve been there before. Our experienced team has developed tried and true methods for generating qualified leads and valuable marketing events. Together, with you and your team, we’ll map out your marketing plan and explain to you exactly what kind of results and return on investment you can expect. Just as important, we’ve developed an easy to follow sales training program to help your team close those leads. From Active 55 to CCRCS … from assisted living to skilled care … from fee-for-service to rental … our team has been there.

Some leads are better than others
Building a real relationship with your prospect is the best way to develop their trust. As a client of TR Mann Consulting, your community can enjoy a unique, proprietary direct newspaper that is unmatched for generating leads, raising market awareness, and building real relationships between you and your prospects. It’s not the only tool we use for our clients but it sure is the most powerful one. You owe it to your community to find out more about this incredibly affordable and effective marketing tool.

Note: We grant exclusive 20-mile newspaper market rights on a first-come, first serve basis.

Leads don’t equal occupancy, sales do
Aside from lack of sales, what’s the surest way to tell if your sales team is struggling? In our experience, it’s a reluctance to get on the phone. Phone avoidance is the clearest indicator that your team doesn’t feel comfortable with their skills. Our simple senior housing sales training program will give them the confidence they need to succeed. Not only will they enjoy their job more, your buildings will fill much, much faster.

Should We Build It? Should We Add A New Phase?

How Do We Get Out Of This Mess?

Of course, senior housing marketing and sales is only as good as the product, the pricing, the location, and the demographics. We believe there are 13 steps to senior housing development success.

What Does It Cost?
This is easily one of the most popular questions your team is asked  … and it’s one we can help them overcome.It’s also a question you are probable wondering about our services. The good news is that we can customize a plan to fit your team’s budget. We’ve worked hard to develop a reputation of excellence and affordability. Give us a call to discuss how we can help: 410-292-4333 

Free Marketing and Sales Audit for Your Retirement Community, Assisted Living, or Skilled Care Facility - (excluding travel) - call today to ask about our free marketing and sales audit for your senior housing community, 410-292-4333.

Customize YOUR monthly 8-page print newspaper to fit your product and market!

"Our in house newspaper (Horizons) is the single most cost effective marketing tool that we have- and it is customized to our specific needs and customers. We knew it was a proven tool in other communities and now it is proven in ours as well. TR Mann has helped us create a marketing masterpiece."

Brian Froelich, CEO

American Heritage Retirement Communities

Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. This is relational marketing at its finest:

Click on the image below for an example of a customized newspaper (and yes, your electronic version which comes free with your printed newspaper, can be added to your website as well). Or to see a larger sampling, go to our library.

TR Mann Consulting Newspaper Benefits For You

• Builds trust and relationships by providing value, your paper becomes a trusted friend and advisor
• Allows you to thoroughly explain a complex product
• Ample room for testimonials and pictures
• Pipeline to your best prospects
• The mature market is an affluent market with large disposable income
• Uncluttered environment, with no competitive advertising
• Cost effective, cost efficient
• Unique ability to distribute coupons, and samples
• Opportunity to help shape editorial and layout, a true partnership!
• 8 pages of information for less than what it costs to send most 3-panel direct mail pieces

Exclusive Territories

Customized newspapers will have a 20-mile exclusive territory and will be awarded on a first come first serve basis! Call today for details, 410-292-4333.