The principals at TR Mann Consulting are passionate about boomers, seniors, and the mature market ... and love to share their knowledge. The documents listed here include a number of insightful facts and figures. And they're all absolutely free. Download, print, discuss, dissect, and disseminate to your heart's content. We ask only that you not alter the files, claim them as your own work, or charge for their use. If you do use some of our stats, theories, or copy in a presentation, white paper, etc. please make sure to credit us. Thanks.

Marketing and Sales Techniques for Improving Occupancy

PowerPoint with notes/transcriptions

Tom Mann of TR Mann Consulting recently presented at a LifeSpans educational seminar on marketing and sales techniques for helping retirement communities, assisted living, and skilled care facilities improve their occupancy levels.

PowerPoint - Interesting 65+ Facts
Want to see some interesting facts? Just click on the PowerPoint link above. If you didn’t know it, senior women control all the money, particularly women 65+. What you probably didn’t know is how many of them will live alone.

PowerPoint - The 62+ Consumer
What's the mature market buying? Click on the link above to find out.

Changing how we age: Innovative trends in health care and commerical products,
Tom Mann Presenting at The Boomers and Beyond Conference, May 2010 (NYC)

PowerPoint with notes/transcriptions

Exponential growth in technology will soon change how we age. Want to see how? Just double click on the link above. Then when you open the PowerPoint up, you will notice a small “conversation bubble” in the upper-left hand corner of each slide. Just double click on the bubble and the accompanying notes/transcriptions from each slide will appear. Enjoy!

Becoming a Wellness Sherpa - How to Become A Recognized Expert In Your Field,
Tom Mann Presenting at the International Council on Active Aging, 2009

PowerPoint with notes/transcriptions

Want to know how to become a recognized expert in your field? Just double click on the link above.

 

Relational Marketing - How to Love Your Customer
Tom Mann Presenting at the International Council on Active Aging, 2008

PowerPoint with notes/transcriptions

The secret to cost effective marketing in a bad economy? Just double click on the link above.

 

Inspiring the 65+ Market to Act
Tom Mann Presenting to T. Rowe Price, 2008

Here is the Power Point presentation in its entirety.
Part I (19:26 minutes)
Part II (20:39 minutes)

Here are some short video excerpts.

NOTE: We recommend that you change your video setting viewer to "watch in normal quality" as opposed to "watch in high quality." You'll find this setting in the lower right hand of your viewer box, just under the video running time.

Making the Mature Market Feel Good (2:25 minutes)
Vision and Aging (3:09 minutes)

Crisis Management - How To Handle The Press In times Of Crisis

TR Mann Consulting Crisis Management PowerPoint

Want to know how to handle the press? Just click on the PowerPoint link above.