Tom Mann, Managing Partner As the Senior Vice President of Advertising for Erickson Retirement Communities, Mr. Mann annually marketed retirement communities, assisted living facilities, and skilled nursing care centers valued over $2 billion in total assets owned/managed (over 20 million square feet being managed). In the last ten years of Mr. Mann's tenure, Erickson's revenue was over $6.9 billion with a settlement pace four times faster than the industry average. In addition, Erickson went from having one community in Maryland to having communities throughout the country. His responsibilities included market research, strategy, budgeting, creative review, and media placement. In this role, through interviews and surveys, Mr. Mann developed a keen understanding of the “62 plus” customer’s likes and dislikes. In addition, Mr. Mann was the publisher of The Erickson Tribune, which was the nation’s largest monthly newspaper (6.4 million printed per month/11.5 million readers) addressing healthy, active lifestyles for people age 62 plus. This stealth, monthly, direct mail piece was an amazingly effective lead generator producing almost 50% of Erickson’s leads. All-in-costs for the 10-page, broadsheet newspaper (creative, printing, and postage) were less than .28 per house. The Erickson Tribune is Erickson Retirement Communities’ number one lead generator. As publisher, Tom oversaw editorial staff, a staff of designers, a national network of reporters, and web team. Prior to joining Erickson, Mr. Mann was an award-winning copywriter who worked on a wide array of clients including: Inter-Continental Hotels, The Mexican Government Department of Tourism, Doral Golf Resorts, Baltimore Area Convention and Visitors Association, The Willard Room Restaurant, Signatures Restaurant, and many more. He is also a Vice President on the Board of Directors for Believe In Tomorrow, a national charity dedicated to providing hospital and retreat housing for critically ill children (www.BelieveInTomorrow.org) and chairs their marketing efforts.
Dan Rexford, Partner As an Executive Vice President at Erickson his leadership helped turn Erickson Retirement Communities into one of the nations’ fastest growing companies. In addition to overseeing Sales, Advertising, Public Relations, and Market Research --- he created and led the site analysis and market research team working closely with Land Acquisition, Finance, Architecture, Construction, and Operations. He was a key member of a team that raised hundreds of millions of dollars of capital for expansion. A turn-around expert, Mr. Rexford was often counted on to turn underperforming properties around (including Henry Ford Village in Dearborn). Under Dan’s leadership, Erickson achieved a strong return on marketing investment: $20 to $1 ratio of real estate sales to fully-loaded sales and marketing costs; $31 to $1 total revenue costs. A mature market expert, Dan also has intimate knowledge of what it takes to run an assisted living facility. As Executive Director for Charlestown Retirement Community (the nation’s largest continuing care retirement community), Mr. Rexford helped plan and launch the community’s new assisted living and nursing care facilities operating both at an occupancy level of 99.5%. During this time, he also led the Charlestown’s operations: dining, security, maintenance, medical, health services, transportation, assisted living, skilled nursing, accounting and finance team. In addition, Mr. Rexford worked at the Research Analysis Institute, a consulting firm that provided research support and logistics to government agencies such as the EPA, Treasury, and NIH. A member of the National Investment Center Executive Circle, Dan has been a keynote speaker at: The National Investment Center for Senior Housing and Care Industry Convention, and at J. Walter Thompson’s Boomers and Beyond conference.
Anirban Basu, Economist Anirban Basu is one of the Mid-Atlantic region’s most recognizable economists, in part because of his consulting work on behalf of numerous clients, including prominent developers, bankers, brokerage houses, energy suppliers and law firms. On behalf of government agencies and non-profit organizations, Mr. Basu has written several high-profile economic development strategies. Mr. Basu was also recently named the Chief Economist of the Associated Builders and Contractors (national). In recent years, he has focused upon health economics, the economics of education and economic development. He currently lectures at Johns Hopkins University in urban economics in the graduate real estate program. He has also taught micro-, macro- and international economics at both Johns Hopkins and Towson universities. The founder of Sage Policy Group, Mr. Basu is also involved with numerous organizations in a voluntary capacity, including serving as a Baltimore City Public School System board member. Mr. Basu is also on the boards of Union Memorial Hospital, the MedStar strategic planning committee, First Mariner Bank, and the Maryland Business Council. He is also chairman of the Baltimore County Economic Advisory Committee and economic advisor to the Baltimore-Washington Corridor Chamber of Commerce. Mr. Basu earned his B.S. in Foreign Service at Georgetown University in 1990. He earned his Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government, and his Master’s in Economics from the University of Maryland, College Park. His Juris Doctor was earned at the University of Maryland School of Law in 2003.
Gary Applebaum, M.D, Geriatrician As Executive Vice President and Chief Medical Officer of Erickson Retirement Communities, he developed and managed the largest group practice (Erickson Health) of geriatrics providers in America. Erickson Health is recognized for providing care that is Accessible, Appropriate and Affordable for seniors. Currently, Erickson Health is staffed by 55 physicians and 30 advance practice nurses providing over 50,000 primary care visits/year with a budget that exceeds $20 million a year. Dr. Applebaum also developed and provided Medical Direction to all services of the Erickson HealthSM system including but not limited to: skilled nursing care, assisted living, rehabilitation services (PT, OT, SLP), pharmacy services, mental health, home health, podiatry, dentistry, numerous medical specialties, emergency medical services, and health clubs. Virtually all medical needs short of tertiary acute care are available at a fully developed Erickson community. In this role, Dr. Applebaum directly or indirectly supervised 2,000 staff. Gary lead the installation of Centricity (GE Health Care), a primary care electronic health record system, in less than a year at 10 practices in 7 states including data entry of over 10,000 patients’ charts. To accomplish this, the team needed to train over 200 providers and staff members to use system. Erickson’s practices are now paperless including all medical documentation, as well as orders and billing. Because of Gary’s leadership, Erickson realized a full return on investment in <24 months of $1.5 million cost. Currently, Dr. Applebaum continues to practice medicine at Levindale Hebrew Geriatric Center and Hospital. He received his M.D. from the University of Pennsylvania, trained at the Johns Hopkins University and is board certified in Internal Medicine and Geriatrics. He is also a partner and investor in an early stage venture capital fund, Nobska Ventures. In addition, he is a board member and Chairs, the Life Sciences Team of the Maryland/Israel Development Center for The Associated: - Jewish Community Federation of Baltimore, as well as serving as an advisory board member for the International Council on Active Aging. In 1992, Gary testified at a congressional hearing for the United States House of Representatives, Select Committee on Aging’s subcommittee on long-term care.
David Weigelt, Interactive Technology David Weigelt is partner and chief marketing strategist with Immersion Active, the only Internet marketing agency in the United States focused solely on the 50-plus markets. Mr. Weigelt co-founded Immersion Active in 1998, seeing the Internet as an opportunity to create a more relevant means of communication between companies and consumers. Working with clients like AARP, Del Webb, and Home Instead Senior Care, he helps companies leverage the Internet to create authentic, engaging and profitable online relationships with baby boomers and seniors.
Mr. Weigelt works with clients to help them define their needs and goals, as well as providing them with insight on integrating digital media into their current marketing initiatives. Most importantly, Mr. Weigelt works with new clients to determine what core needs their product or service can fulfill for an older consumer, which then enables he and his team to develop online marketing strategies that incorporate the right mix of high tech and human touch. Mr. Weigelt, along with his business partner Jonathan Boehman, is the co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement (to be published Fall of 2008), which addresses how to effectively engage baby boomers online through a developmental marketing approach and a more holistic definition of engagement as a metric. David and his team are the recipients of over 90 regional, national and international awards including a Gold Mature Media Award for their work in senior living. He is a founding board member of the International Mature Marketing Network (IMMN) and has taught various Internet related courses, at McDaniel and Frederick Community College, as an adjunct professor for over 10 years.
Marks, Thomas, Architects Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.
Sandra Mann, CEO Mrs. Mann is a strategic thinker with the ability to successfully plan, communicate and implement change on a tactical level.
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