Smart companies understand that marketing is just a small part of their brand. The real question is what do your customers see, feel, touch or hear? Are you creating an experiential relationship with your customers or just a transaction? TR Mann Consulting provides a range of services, from relational brand development to development of marketing partnerships among major companies; from product innovation to positioning; from public relations to advertising. For more information on how we can help your business, call 410-292-4333.

Marketing to baby boomers and beyond.
In the last 20 years, no one has helped influence more major lifestyle decisions for people 50+ than Tom Mann. Under his guidance, Erickson developed The Erickson Tribune, which was at one point the country's third largest newspaper with over 6.5 million copies being mailed out per a month (over 11.5 million readers). The Tribune generated over 50% of Erickson's leads.

Today, TR Mann Consulting has replicated this unique marketing approach with a highly customizable monthly newspaper for many of their clients. Their unique newspaper covers important issues for boomers and seniors including retirement communities, health care, assisted living, nursing care, aging trends, media, politics, fitness, consumer goods, and much, much more. A welcomed guest into the consumers' house, this cost efficient tool is symbolic of TR Mann Consulting's relational approach. If you'd like to learn more about this innovative marketing tool, just click on the image of the newspaper on the right, to see an example.

TR Mann Consulting's clients include GRAND Magazine, a national magazine and website written for today's active grandparents; Super Noggin, a brain fitness program; PolyGel Gluvs, arthritis products; Conductorcise, a fitness program for the mature market; Live Free Capital, a life settlement company; and several retirement communities, assisted living facilities, and skilled nursing homes. We also have helped several advertising agencies with senior product pitches.

Real estate sales.
As the Senior Vice President of Advertising for Erickson Retirement Communities, Tom Mann annually marketed real estate valued over $2 billion in total assets owned/managed (over 20 million square feet being managed). In the last ten years of his tenure, Erickson's revenue was over $6.9 billion with a settlement pace four times faster than the industry average. In addition, Erickson went from having one community in Maryland to having communities throughout the country. TR Mann's real estate experience also includes a wide array of work for hotels and the travel industry such as Inter-Continental Hotels and Resorts.

TR Mann Consulting has provided research and advice for some of the country's largest real estate companies including Pulte and Del Webb. Many of TR Mann Consulting's clients continue to be active 55+ retirement communities, continuing care retirement communities, assisted living, and skilled care - such as The Cardinal at North Hills and The Heritage of Green Hills. We believe that there are 13 steps to creating senior housing success.

Do you have an active 55+ retirement community, CCRC, assisted living facility or skilled nursing home that is looking to improve occupancy? We have the tools to help.

Check out the latest powerpoints and presentations by the TR Mann Consulting team.

Tools For Your Team

Customize YOUR monthly 8-page print newspaper to fit your product and market!

"Our in house newspaper (Horizons) is the single most cost effective marketing tool that we have- and it is customized to our specific needs and customers. We knew it was a proven tool in other communities and now it is proven in ours as well. TR Mann has helped us create a marketing masterpiece."

Brian Froelich, CEO

American Heritage Retirement Communities  

Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. This is relational marketing at its finest:

Click on the image below for an example of a customized newspaper (and yes, your electronic version which comes free with your printed newspaper, can be added to your website as well).

Benefits for You

• Builds trust and relationships by providing value, your paper becomes a trusted friend and advisor
• Allows you to thoroughly explain a complex product
• Ample room for testimonials and pictures
• Pipeline to your best prospects
• The mature market is an affluent market with large disposable income
• Uncluttered environment, with no competitive advertising
• Cost effective, cost efficient
• Unique ability to distribute coupons, and samples
• Opportunity to help shape editorial and layout, a true partnership!
• 8 pages of information for less than what it costs to send most 3-panel direct mail pieces

Exclusive Territories

Customized newspapers will have a 25-mile exclusive territory and will be awarded on a first come first serve basis! Call today for details, 410-292-4333.

Visit our blog: Mature Market Experts