Marketing to Seniors, Boomers - TR Mann Consulting

Our Work
Building your brand . . . building your business.
In the last 10 years, the primary partners of TR Mann Consulting helped Erickson grow their annual revenue from $141 million to $1.2 billion. How? Relational marketing. Smart companies understand that marketing is just a small part of their brand. The real question is what do your customers see, feel, touch or hear? Are you creating an experiential relationship with your customers or just a transaction? TR Mann Consulting provides a range of services, from relational brand development to development of marketing partnerships among major companies; from product innovation to positioning. For more information on how we can help your business, call 410-292-4333.

Marketing to baby boomers and beyond.
In the last 20 years, no one has helped influence more major lifestyle decisions for people 50+ than Tom Mann. Under his guidance, Erickson developed The Erickson Tribune, which was at one point the country's third largest newspaper with over 6.5 million copies being mailed out per a month (over 11.5 million readers). The Tribune generated over 50% of Erickson's leads.

Today, TR Mann Consulting has replicated this unique marketing approach with a highly customizable monthly newspaper for many of their clients. Their unique newspaper covers important issues for boomers and seniors including retirement communities, health care, assisted living, nursing care, aging trends, media, politics, fitness, consumer goods, and much, much more. A welcomed guest into the consumers' house, this cost efficient tool is symbolic of TR Mann Consulting's relational approach. If you'd like to learn more about this innovative marketing tool, just click on the image of the newspaper on the right, to see an example.

In addition, Mr. Mann was the Chairperson on the Senate Task Force studying the effects of senior migration into and out of Maryland. "The Dynamics of Elderly Retiree Migration into and out of Maryland" is now helping guide state policy. Tom is also the founder of Mature Market Experts. TR Mann's product clients include GRAND Magazine, a national magazine and website written for today's active grandparents; Conductorcise, a fitness program for the mature market; and Live Free Capital, a life settlement company.

Mature Markets Experts

Real estate sales.
As the Senior Vice President of Advertising for Erickson Retirement Communities, Tom Mann annually marketed real estate valued over $2 billion in total assets owned/managed (over 20 million square feet being managed). In the last ten years of his tenure, Erickson's revenue was over $6.9 billion with a settlement pace four times faster than the industry average. In addition, Erickson went from having one community in Maryland to having communities throughout the country. TR Mann's real estate experience also includes a wide array of work for hotels and the travel industry such as Inter-Continental Hotels and Resorts.

TR Mann Consulting has provided research and advice for some of the country's largest real estate companies including Pulte and Del Webb. Many of TR Mann Consulting's clients continue to be active 55+ retirement communities, continuing care retirement communities, assisted living, and skilled care - such as The Cardinal at North Hills and The Heritage of Green Hills.