Building your brand . . . building your business.
In the last 10 years, the primary partners of TR Mann Consulting helped Erickson grow their annual revenue from $141 million to $1.2 billion. How? Relational marketing. Smart companies understand that marketing is just a small part of their brand. The real question is what do your customers see, feel, touch or hear? Are you creating an experiential relationship with your customers or just a transaction? TR Mann Consulting provides a range of services, from relational brand development to development of marketing partnerships among major companies; from product innovation to positioning. For more information on how we can help your business, call 410-292-4333.

Marketing to Seniors, 60 and up.
In the last 15 years, no one has helped influence more major lifestyle decisions for people 60+ than Tom Mann and Dan Rexford. Under their guidance, Erickson developed The Erickson Tribune, which is now the country's third largest newspaper with over 6.5 million copies being mailed out per a month (over 11.5 million readers). The Tribune covered important issues for boomers and seniors including retirement communities, health care, assisted living, nursing care, aging trends, media, politics, fitness, consumer goods, and much, much more. A welcomed guest into the consumers' house, The Erickson Tribune has become the cornerstone to Erickson's marketing approach and is symbolic of their relational approach. The Tribune also has a highly interactive website that has continued to grow in importance. Mr. Mann's insight also helped make Erickson Retirement Communities, Erickson Health, Erickson Advantage, Retirement Living TV, and The Erickson School of Aging into powerhouses in the field of aging.

In addition, Mr. Mann was the Chairperson on the Senate Task Force studying the effects of senior migration into and out of Maryland. "The Dynamics of Elderly Retiree Migration into and out of Maryland" is now helping guide state policy. Tom is also the founder of Mature Market Experts. TR Mann's clients include GRAND Magazine, a national magazine and website written for today's active grandparents.

Real estate sales.
As the Executive Vice President of Marketing and Senior Vice President of Advertising for Erickson Retirement Communities, Dan Rexford and Tom Mann annually marketed real estate valued over $2 billion in total assets owned/managed (over 20 million square feet being managed). In the last ten years of their tenure, Erickson's revenue was over $6.9 billion with a settlement pace four times faster than the industry average. In addition, Erickson went from having one community in Maryland to having communities throughout the country. TR Mann Consulting's real estate experience also includes a wide array of work for hotels and the travel industry. Today, TR Mann Consulting advises some of the country's largest publicly traded real estate companies.

Learn more about specific topics relating to media, housing and the senior market.